The rising trend of Circular Fashion

The rising trend of circular fashion is revolutionising the way we consume and produce clothing. This shift in attitude from fast fashion to responsible manufacturing promotes the elimination of waste and pollution in the fashion industry. Circular fashion ensures that materials are reused, recycled, or repurposed, and this has become a crucial aspect of the circular economy. Traceability, the ability to identify materials through their life cycle, is also an important aspect of the circular economy. It ensures that brands are accountable and transparent about their manufacturing processes.

The recent global crises, including the pandemic, cost-of-living crisis, and the climate crisis, have highlighted the importance of sustainable fashion and circular economy practices. Consumers are now more aware of the impact their choices have on the environment and society, and are making more conscious choices. The younger generation, in particular, is leading the charge in sustainable fashion practices, with an increasing interest in used clothes and vintage shopping. This trend has been fueled by social media and education about the impact of fast fashion on the environment. 

Choice Textile is a recycling business committed to sustainability and traceability. Our services include the collection of all excess donations to charity shops and providing textile banks for convenience and accessibility. By keeping all types of unwanted goods in circulation, we contribute to a sustainable environment and future, as well as providing much needed revenue for charity shops through our competitive pricing. We also offer the assurance required by charity partners and local authorities to build on their green credentials and be transparent about traceability. 

“At Choice Textile we are proud to play a role in the important circular economy, by ensuring that over 99% of the items we collect go on to be reused, repurposed and recycled.”


  • 94% of the items we collect are processed for reuse through export to developing countries.
  • 5% which are not suitable for export, are cut into cleaning wipers, while others are shredded to make flocking and felting materials for car insulations and mattress fillings.
  • 1% of our clothing and textiles collections go to waste.

Circular fashion is not just a trend, but a necessary shift in attitude towards responsible manufacturing and consumption. Consumers and brands alike must embrace circular fashion practices to promote sustainability, accountability, and a better future for all. Choice Textile’s commitment to sustainability and traceability is an excellent example of how we can all contribute to the circular economy and promote a sustainable future.

For further details on how Choice can support your organisation to sustainably manage all excess clothing, textiles and other items email: or call: 020 8965 6699